• In the world of fishing, the difference between a good day and a great day often comes down to the quality of your bait. As expert fishing attractant makers, we take immense pride in crafting products that significantly enhance your fishing experience. But how do we measure the success of our attractants? Through a comprehensive, objective assessment process that considers various crucial factors, we ensure our products deliver the best results across all types of British fishing, whether you're angling in lakes, hunting carp, game fishing, targeting predators, or braving the sea.

    On each product page, you will see our current assessment of the performance of each product against these metrics. These assessments are regularly updated based on additional feedback.

  • An example of one of our assessment guides are shown below. A score over 50% indicates an improvement in results, while a score below 50% suggests are negative result.

HookSure Success Scorecard (example)

Attracts More Fish to Your Swim

Increases Species Variability

Reduces Time to First Bite

Increases Overall Catch Rate

Ease of Use

Durability in Water

  • Metric 1: Attracts More Fish to Your Swim

    The primary goal of any attractant is to draw more fish to your swim - your "swim" works on many levels, especially when you are Sea fishing. We evaluate this by conducting controlled field tests, comparing areas treated with our attractants against untreated areas. We attempt to monitor fish activity, noting the increase in the number of fish attracted. Consistently higher fish presence in treated areas is a clear indicator of success.

  • Metric 2: Increases Species Variability

    Fishing is not just about quantity but also about diversity. A successful attractant should appeal to a wide range of species. Our tests involve deploying attractants in different environments and recording the variety of species that respond. This is particularly important in diverse ecosystems like lakes and coastal areas where species variability enhances the fishing experience.

  • Metric 3: Reduces Time to First Bite

    One of the most exciting moments in fishing is the first bite. We measure the time it takes for the first bite to occur using our attractants compared to control setups. Faster bite times indicate higher efficacy, reducing the wait and increasing the excitement. This is crucial in competitive angling where every second counts.

  • Metric 4: Increases Overall Catch Rate

    Ultimately, the effectiveness of an attractant is reflected in the overall catch rate. We conduct fishing sessions, recording the number of fish caught using our attractants versus those caught using standard baits. A significant increase in catch rate confirms the attractant's superiority.

  • Metric 5: Ease of Use

    A top-tier attractant should be user-friendly, ensuring anglers of all skill levels can benefit from it. We gather feedback from a diverse group of anglers, from novices to professionals, assessing how easily they can apply our attractants. Products that are simple to use and require minimal preparation score highly in this category.

  • Metric 6: Durability in Water

    An attractant's effectiveness is also determined by its longevity in water. We test how well our products hold up over time, resisting dilution and maintaining their attracting power in various water conditions, from still lakes to turbulent seas. Durability ensures that the attractant continues to perform throughout the fishing session.

  • Objective and Subjective Assessments

    While we strive for objectivity in our measurements, we acknowledge the role of subjective experiences. Angler feedback is invaluable; their real-world experiences and satisfaction levels help refine our products. We balance scientific data with user testimonials to paint a complete picture of an attractant's performance.

  • Contextual Factors

    It's important to note that high assessment scores do not guarantee results every time. Factors such as weather conditions, water temperature, and previous fishing activity at the location can impact success. For example, if a previous angler has overfed the area, fish may not respond to any bait, no matter how effective.

  • Long-term Effectiveness

    Our assessment process is designed to provide a reliable indication of performance over an extended period. By considering all aspects necessary for a successful attractant, we ensure that our products consistently enhance fishing experiences across seasons. The true proof of effectiveness is seen in sustained success, reflecting our commitment to quality and innovation.

  • In summary, our meticulous assessment process for fishing attractants involves evaluating their ability to attract more fish, increase species variability, reduce time to first bite, boost overall catch rates, ensure ease of use, and maintain durability in water. By combining objective data with angler feedback, we strive to offer products that elevate your fishing adventures. Remember, while high scores indicate potential, the ever-changing nature of fishing means that no attractant can guarantee success every time. However, with our tested and user-approved attractants, you're well-equipped for a rewarding and enjoyable fishing season.